IDENTITY DESIGN FOR THE LAUNCH OF PULSE 95 RADIO STATION
Sharjah Media corporation launched PULSE 95, a new radio station located in the conservative city of Sharjah, UAE. It is positioned as the Heart of Sharjah and aimed to attract new listeners and a younger demographics by its fresh approach to communication and diversity in music.
Our approach was to give PULSE 95 a pulse through its music. We created a dynamic identity that would represent the changing environment of the radio station and adapt to the current digital era and social media users: our tech-savvy generation.
A LOGO MADE BY THE PULSE OF MUSIC
AWARDS:
-SILVER_Best Visual Identity for a Communication sector. Transform Awards, MENA. 2019
-SILVER_Best Creative Strategy for a New Brand. Transform Awards, MENA. 2019
WE GAVE PULSE 95 A MEANINGFUL PRESENCE IN DIGITAL AND ONLINE
We also created a music visualization application in the website where fans had the option to interact with the brand and create their personalized version of the logo by uploading their music.
