The all-new Mercedes-Benz A-Class was designed to attract a younger market. Although Europeans had know about the vehicle for quite some time, this was the first time it would be advertised in the Middle East.
Lead by our positioning: Drive Yourself, we created an online film and innovative microsite where users could scroll through data & media relating to the A-Class. The site also contained videos showcasing successful and inspiring young entrepreneurs from the region.
To drive traffic to the site, interactive creative banners were created – achieving a CTR that was twice the region's average. Over a thousand test drives were booked in the first month of the campaign, with media support only in the last 2 weeks.
