In a world beset with prejudice, Coca-Cola sent an invitation against prejudice from a region thats more divided than most – the Middle East.
In Ramadan, we invited six strangers to a Dark Iftar, helping them see each other and the world in a new light, by simply turning off the lights. As they unbranded each other, Coca-Cola, one of the most-well known labels, unbranded itself too with label-less cans.
The story that unfolded not only touched these strangers’ lives, it stirred a global response and challenged mindsets in over 200 countries.
